TAMID Tank: USC’s first-ever Shark Tank for college students

USC has an outstanding entrepreneurial community, an incredible venture capital (VC) network, and thousands of fanatic Shark Tank viewers. Daniel Newman founded two startups and had the experience necessary to work with entrepreneurs and VCs alike to make TAMID Tank at USC a reality. He was elected Vice President of Operations of USC TAMID at the end of the fall semester and began planning TAMID Tank shortly thereafter in December 2016. Daniel’s first step was assembling a team of 15 brilliant students and dividing them into three groups based on their strengths: startup relations, investor relations, or logistics. This team was able to successfully raise $14,000 from various corporate and institutional sponsors that believed in TAMID Tank’s vision and greater effect it could have on the student body and TAMID. The TAMID Tank Committee then chased the VCs. Cold emails, calling their office, catching them at events — you name it, they did it. The committee also simultaneously held a school-wide startup competition to select USC’s university’s top three startups and a marketing campaign to ensure they hit every corner of campus with TAMID Tank.

The investor relations committee secured three well-known VCs in Los Angeles: Eytan Elbaz (Render Media, Scopely Social Native, Applied Semantics), Effie Epstein (Sound Ventures), and Laurent Grill (Luma Launch). They also got Audrey Jacobs, founding partner of OurCrowd, to deliver a keynote about Israeli innovation, and Daniel was lucky enough to conduct a fireside chat on stage with Jeff Morris, Director of Product Management – Revenue at Tinder.

TAMID Tank was a massive success. USC’s top three student-led startups (Aqus, Drops, and Reefer) pitched their companies to the panel of venture capitalists in front of hundreds. It’s just how you can imagine; epic Shark Tank music as the entrepreneurs walked to the stage, live demos and pitches, and “sharks” critically questioning the startups live. The event hit its maximum capacity at 500 attendees, including students, professionals, investors, and entrepreneurs.

TAMID Tank propelled TAMID at USC’s reputation and awareness throughout campus. It won the Marshall School of Business’ award for “Most Innovative Event.” It also shined a light on the “startup nation” to many who were completely unaware of Israel’s drive and innovation. The student organization is gearing up to sort through the highest number of applicants to TAMID at USC since its founding and is extremely excited for another incredible year.

Daniel Newman’s Personal Experience:

When I attended TAMIDcon (TAMID’s yearly conference) In New Jersey last fall, I met outstanding business-minded students from all across the nation. Through a combination of breakout sessions, keynote speakers, and casual conversations, I was able to understand where TAMID stood and the areas it was focusing on to continue growing and improving at this exponential rate. As a business and real estate development student at the University of Southern California, what stood out to me most was hearing about the first-ever TAMID Tank that happened at Queens College. TAMID at Queens successfully replicated a Shark Tank-style event and facilitate a live $100,000 investment in a student-run company from Kevin Harrington, an actual “shark” on the show.

I sought to inspire the student body and show them that the time to act on the idea they’ve been sitting on is now. As college students, we have absolutely nothing to lose by pursuing a venture. We don’t have to worry about rent, kids, a wife/husband, or even a job. We’re at the point in our lives where we should be experiencing anything and everything while the stakes are low, but not enough Trojans feel that way. If a startup takes off, excellent. But even a failed startup is a gained experience that will compound and prove exponentially higher results in the long run. TAMID Tank embodied this all by supporting our current startups and inspiring others in the audience who have since then “taken the leap” into entrepreneurship.

TAMID has definitely set a foundation for me and opened my eyes to the many ways I can get involved in strengthening the business ties between the U.S. and Israel. I’m super excited to have been accepted to the TAMID Fellowship this summer in Tel Aviv as a Venture Intern for UpWest Labs and to continue contributing to a cause that means so much to me.

This article was written by Daniel Newman, a student at USC and the VP of Operations for TAMID Group’s USC Chapter. For more information about TAMID Group, visit their website: http://tamidgroup.org/.

Milstein Fellow – Their AIPAC Story [3/3]

There is a famous quote by Martin Luther King Jr. that states, “Darkness cannot drive out darkness; only light can do that. Hate cannot drive out hate; only love can do that.” Over eighteen thousand Americans and over two-thirds of Congress came together this past week at the AIPAC Policy Conference in Washington D.C. because they love Israel. It was inspiring to see so many people from all kinds of backgrounds and communities join to show their support for Israel. This love is what will drive out the hate, which is what we witnessed outside the AIPAC Policy Conference with the angry protesters on Sunday. It is also what we have been witnessing on the world stage of the United Nations. However, the beautiful thing is the love far outweighs the hate. There were maybe fifty plus protesters, but there were thousands inside attending the conference in support for the State of Israel, including the U.N. Ambassador Nikki Haley, who is calling out and standing up to the anti-Israel bias in the United Nations.

Being a pro-Israel advocate on campus can often be an uphill battle and a lonely one. It was reassuring to see over eighteen thousand Americans that care about Israel and are also doing the similar advocacy work in their communities. It was refreshing and encouraging being at AIPAC with other people who share the same mission. The theme this year was, “Many voices ONE Mission.” Over the past couple of months, America has seemed more polarized and divided politically as ever. However, the AIPAC Policy Conference is a beckon hope for how we can find bipartisan support for important issues and work together to achieve a common goal. There was support for Israel across the aisle. Support for Israel should and has to be a bipartisan issue. We cannot afford to not have support for Israel from both sides of the aisle. Now more than ever with Iran’s sanctions lifted and their generous bankrolling of terrorism growing even greater to Hamas and Hezbollah to gear up for war against Israel it is imperative that the United States continue to help support Israel’s defense systems.

In a region with so much instability, it is crucial that a country as small as Israel has support from their number one ally the United States. It is refreshing to see the current admiration actively working to fight the anti-Israel bias and that they are willing to call it out here in the U.S. and at the United Nations. Allies do not throw each other under the bus in front of the world. I am hopeful that the U.S. has passed that ugly phase and we will finally start acting like a friend to Israel and repair the tense relationship between the U.S. and Israel that the Obama admiration so carelessly left behind. The AIPAC Policy Conference is a great example of how America is coming together to show their support for Israel regardless of people’s’ differing political views. The priority for everyone was and is that Israel remain to get the support from the United States that it so crucially needs. It was reassuring to see over eighteen thousand Americans that care about Israel and are also doing the similar advocacy work in their communities.

Written by a college student from Hillel of Long Beach & W. Orange County

Milstein Fellow – Their AIPAC Story [2/3]

The Adam and Gila Milstein Foundation and the Milstein Fellows program afforded me my first opportunity to attend an AIPAC policy conference. I am originally from Little Rock, Arkansas and attend school in Peoria, Illinois. These cities both have rather small Jewish communities. Coming to AIPAC was my first real look at just active and amazing the Jewish community is around the country.

Multiple times throughout the conference I was nearly overwhelmed by the passion and love that our community has for each other and for the State of Israel. I go to a school with an apathetic student body, and to see that type of passion was both refreshing and rejuvenating. I am leaving AIPAC even more motivated and committed to advocating for and protecting the State of Israel in my day-to-day life.

Also, hearing from amazing leaders and speakers like Nikki Haley, Paul Ryan, and so many others was inspiring. The impact that those individuals have and the way they carry themselves was something I plan to strive towards as I move forward in my professional life. Especially the change that Ambassador Haley has already brought at the United Nations has shown me the amount of change even one person can bring to an organization.

The most moving part of AIPAC was just seeing the passion that so many people share for our collective futures. The motivation to show up at a conference like AIPAC speaks volumes about the continued love we all share for the Jewish State of Israel. It also reinforced the importance for me personally to be an active participant and involved member of the larger Jewish community. Seeing the outpouring of support for my people was something I had never previously experienced and is something I will cherish forever.

It was also interesting to meet Jews from so many different backgrounds. The different cultures, circumstances, and even religious preference were some of the most amazing aspects. To see so many people that might not agree on anything outside of Israel, coming together despite those differences was amazing. In this time of polarization, it is crucial for people on an interpersonal level to build relationships, and AIPAC provides a wonderful forum to do so. It’s ability to transcend partisan politics, and offer a truly nonpartisan forum that welcomes all supporters of Israel is what continues to make AIPAC so powerful.

I cannot express how much I appreciate being able to attend AIPAC this year. Having the opportunity to attend was an integral part of my growth as a person, but also as a future Jewish leader. The learning experiences, connections, and overall passion I gained from AIPAC will continue to impact me as I move forward in my Jewish and professional life. Supporting a Jewish State and doing so as a proud Jew are now priorities in my life as I move forward. The Milstein Fellows program is an amazing initiative that I hope continues for years to come. AIPAC provides the resources, education, and passion for Israel that we all need to ensure that Israel continues to garner support from all corners of the world.

Written by a college student in AEPi

Milstein Fellow – their AIPAC Story [1/3]

I was excited to attend the AIPAC policy conference for the first time this year. I have wanted to attend the conference ever since my older brother first went five years ago. Since then, I have watched my two sisters join with him in DC every April. I couldn’t wait for it to be my turn. In middle school, my interest in politics grew and was heightened during the 2016 Presidential elections. Although I understand many key political issues, I came to the Conference knowing very little about American-Israel politics. I’m proud to say attending AIPAC opened my eyes and taught me so much about Israel, its policies, and its relationship with the world.

I learned how American farmers have used technology developed in Israel, how Israel’s relationship with the UN has changed over time, and how Israel interacts with its unfriendly neighbors. Additionally, I learned that America funds much of Israel’s defense spending to protect themselves from the rockets that Gaza receives from terrorist organizations. I am happy to know money collected from American taxpayers help support Israel and the Jewish homeland. I really appreciated the breakout session called the “Threat to Israel from Gaza,” where I learned about the different perspectives of the Israeli-Palestinian conflict. Moreover, I am fascinated by Israel’s ingenuity and therefore loved the innovations displays. It’s amazing to know that Israel is using technology to help reclaim themselves as a nation that wants to help the world, not destroy it. For example, Israeli innovators have created a software/device that allows people to control their phone cursor with their own head movements. This technology enhances the lives of those with paralysis by giving them the chance to perform functions they would not have been able to do otherwise. Seeing the amazing uses of technology has made me even more interested to get involved.

My favorite part of the entire conference was the special general session open only to Campus Delegates – students from high schools and college campuses across the world. I appreciated being able to share my experiences of anti-Zionism on campus with fellow students. More importantly, though, it was eye-opening for me to see other students just a few years older making such great impacts on their college campuses.

Beyond what I learned in the sessions, however, this conference was so meaningful. After making friends with similarly passionate teens, developing the skills to combat BDS on campus, and discussing how to live my life peacefully and effectively as a pro-Israel student, I feel more comfortable and prepared to engage in my high school and on my future college campus.

Ultimately, my time at the AIPAC policy conference inspired me. Being surrounded by so many Israel advocates really put my support for Israel into perspective, as it showed me that I am fighting for something so much bigger than anything I previously imagined. I am proud that I now have the skills to fight for the existence of Israel, a country I feel more connected to than ever before. Now, I have the confidence to share my experiences, both at the Conference and on Capitol Hill where I lobbied my senators and congressmen, with my community, my teachers, and my friends.

It is only fitting that when I returned home from AIPAC just a few days ago, I met Ido, my Los Angeles Hebrew High School Partnership exchange student, for the first time. For me, Ido represents more than just a friend; he represents the culture, the history, and the diversity of Israel. Ido validates everything I learned to stand for at the policy conference in DC.

None of this would have been possible without the support of the Milstein Foundation. I am incredibly thankful that the Milstein Foundation gave me the chance to explore my position in the Israeli-Palestinian conflict and how I can make an impact in my surrounding communities.

Attending AIPAC was one of the best decisions I ever made and one of the best opportunities I have ever been given!

Written by a Far West USYer

‘Inspired By Israel’ Announces Contest Winners at Jerusalem Ceremony via Live-Stream

JERUSALEM–(BUSINESS WIRE)–Thousands of people around the world watched 12Tribes Films CEO Avi Abelow announce the winners of the “Inspired by Israel” video contest at a ceremony held at the Tower of David on Tuesday evening. The contest, in its second year, called for filmmakers of all ages and experience levels to create videos that entertain, educate and inspire people about Israel.

A total of $20,000 in cash prizes were awarded to the winning videos—including a $8,000 grand prize to Sivan Felder and Batsheva Shachnovitz for their video, “Olah Chadasha (New Immigrant),” a poetic exploration of a teenager’s journey in Israel after making Aliyah five years prior. During a ten-day period of public voting, entries in this year’s competition received more than half a million views in 236 countries.

In front of a crowd of hundreds of philanthropists, journalists, and contest participants Jerusalem Mayor Nir Barkat congratulated the 19 contest winners and thanked the more than 80 entrants from 14 countries for participating in the contest.

“We always say that a picture is worth a thousand words. One good video clip developed by real people—that get excited and demonstrate their love, for our city, for our country—is the best way to promote Jerusalem and Israel,” Barkat said. “It makes a huge impact around the world.”

Hosted on IsraelVideoNetwork.com, the contest was sponsored by the Adam and Gila Milstein Family Foundation in partnership with the 12Tribe Films Foundation. Judges chose the grand prize, first place and two second-place winners from the 10 submissions with the most votes garnered during a ten-day period of public voting.

“This contest allows people from all around the world to celebrate the amazing people, places, and innovations of Israel,” philanthropist Adam Milstein said. “The submissions this year show the profound effect of Israel on individual people and around the world.”

The panel’s distinguished judges included Gila Milstein, Israeli-American Council CEO Shoham Nicolet, the President of Tribe Media/Jewish Journal David Suissa and Israeli TV News Anchor Lital Shemesh, as well as Yoni Kempinski of Arutz Sheva and Shlomo Blass, CEO of Rogatka. Activists represented on the panel include Students Supporting Israel founder and president Ilan Sinelnikov and Executive Director StandWithUs in Israel Michael Dickson.

Seven other winning videos were based on the public’s votes, and three additional “staff picks” were chosen by the Israel Video Network.

Videos incorporated humor, original music, individual research and more. They demonstrated Israel’s impact on people around the world, its religious significance, misconceptions about the country and the vibrancy of daily life—often from the perspective of first-time visitors, long-time visitors, or new immigrants.

“These creative and insightful videos had a depth of range rarely seen in contests open to the public,” Abelow said. “They not only were full of information about Israel but full of love and appreciation for the vibrant, dynamic and thriving country.”

About the Adam and Gila Milstein Family Foundation: The Milstein Family Foundation works to safeguard and strengthen the Jewish People and the Jewish State by igniting Jewish pride in the next generation, providing pro-Israel Americans with knowledge and expertise to advocate for the State of Israel, and bolstering the critical U.S.-Israel Alliance. Learn more at: http://milsteinff.org/.

Contacts

Miller Ink
Nathan Miller or Rachel Bracker
310-571-8264
[email protected] / [email protected]

Adam Milstein Named One of World’s 200 Most Influential Philanthropists

Press Release – For Immediate Release

April 5, 2017

Media Contact

Nathan Miller or Meira Feinman

310-571-8264

[email protected] / [email protected]

LOS ANGELES—This week, Adam Milstein was named one of the 200 Most Influential Do-Gooders in the World, as part of a list of leading philanthropists and social entrepreneurs on social media, by London-based publication Richtopia in coordination with a social media ranking system, Rise.

Milstein is No. 187 on the list based on his Twitter and Facebook accounts’ influence on the philanthropic world. He is the co-founder and Chairman of the Israeli-American Council (IAC), and a leader in many other prominent Jewish organizations, including StandWithUs, the Israel on Campus Coalition, Hasbara Fellowships, and AIPAC.

The list includes several other business leaders-turned-philanthropists like Warren Buffet, Elon Musk, Bill and Melinda Gates, Eric Trump, and Mark Zuckerberg; politicians like Hillary Clinton, Bill Clinton, Barack Obama, and Michelle Obama, and other highly influential philanthropic public figures like J.K. Rowling, Oprah Winfrey, Ariana Huffington, Magic Johnson, Ashton Kuchter, Sean “Diddy” Combs, and Elton John.

“My philanthropic work is one of the most important and gratifying parts of my life, and I am honored to be included among so many leaders in this field,” Milstein said. “I am grateful to my wife Gila, to the IAC and to the many organizations in the Jewish world that we are privileged to partner with to make a difference.”

The Milstein Family Foundation advances a mission built on two pillars: strengthening the Jewish people and their homeland, the State of Israel. “By embracing the principles of active philanthropy, funding projects with an eye to their life-path impact, and looking to build synergies between organizations, the Milstein Family Foundation will continue our work to strengthen the Jewish people and the State of Israel,” Milstein said.

About the Adam and Gila Milstein Family Foundation: The Milstein Family Foundation works to safeguard and strengthen the Jewish People and the Jewish State by igniting Jewish pride in the next generation, providing pro-Israel Americans with knowledge and expertise to advocate for the State of Israel, and bolstering the critical U.S.- Israel alliance. Learn more at: http://milsteinff.org/.

Why Pride and Courage are the Keys to the Jewish People’s Future

“Success is not final, failure is not fatal: it is the courage to continue that counts.” This quote, attributed to Winston Churchill, has been a secret of the Jewish people for 5,000 years.

Through ups and downs, through unbelievable triumph and unimaginable persecution, Jewish men and women in each generation have found the courage and strength to continue our traditions, protect our values and keep our faith.

Alarm bells have been ringing in Jewish communities about rising antisemitism throughout the US and Europe.

In academia, radical left-wing organizations have launched a vicious campaign of intimidation, discrimination, and attacks against Jewish students, organizations and even professors who identify as pro-Israel.

On the radical Right, Jewish and pro-Israel journalists are targeted and harassed by neo-Nazis. In the international arena, Iran, with P5+1 approval, continues to develop the very nuclear weapons it has threatened to use to eradicate the State of Israel.

How should the Jewish people respond? First, we need to foster the sense of courage in our current and future generations of Jews that we have shown before and still possess.

Yet, building courage begins by instilling pride. The Jewish People have only had the courage to persevere because our predecessors were proud of our history, our heritage, our land, our values and our achievements. If you are proud of your Jewish identity and heritage, you will be willing to fight and defend it. We must empower our children with the perspective to go out and fight for their dreams and contribute solutions to the challenges facing Jews worldwide.

This is why our family foundation invests in Jewish leadership programs that bring the young generations together around Jewish “pride of ownership” and foster a deep connection to the State of Israel. Strong families, and strong educational, cultural and social communal institutions are critical for educating the next generation with pride and confidence.

We must teach our children to be proud of their Jewish heritage and the history of the Jewish People, who, despite our tiny numbers have been able to contribute extraordinary things to the world, such as monotheism, Judeo-Christian values, modern economic theory, the foundations of psychology, the theory of relativity and more modern inventions such as Google, Facebook, Waze, Checkpoint and Mobileye.

Although we are less than 0.2% of mankind, 22% of Nobel Prize laureates are Jews. Jews constitute 12% of the US Senate, three of the nine US Supreme Court Justices are Jewish as are a large percentage of leaders in arts, business, entertainment and many other fields.

We must teach our children to be proud of the State of Israel, the homeland of the Jewish people, which has not just survived but thrived in the face of constant threats. With no natural resources, Israel has become start-up nation, a high-tech hub, a global water technology powerhouse and a beacon of hope and innovation.

Israel is the living, breathing embodiment of courage. It is the homeland of a people who achieved miraculous military victories in 1948, 1967, 1973, launched the daring Entebbe operation that rescued Jewish hostages from terrorists in Uganda and oversaw Operation Solomon to airlift 14,500 Ethiopian Jews out of harm’s way to Israel.

It is the place where a brave and determined people formed a new identity, revived an ancient language, turned swampland into farmland, seawater into drinking water and built a thriving knowledge- based economy – against all odds.

Israel’s success is rooted in the young country’s willingness to take risks – in an understanding that failure is nothing shameful, but merely an opportunity to learn and move on to your next success.

With all the challenges Israelis face – wars, political conflicts, lack of wealth and natural resources – they respond with courage and tremendous pride in their history, heritage, culture and society.

It’s no wonder then, with such a strong sense of pride and courage, that Israelis are known to be some of the happiest people in the world – ranking extraordinarily high, year after year, in the annual World Happiness Report.

What can the history of the Jewish People and the Jewish state teach us? The most powerful antidote to antisemitism will come from within our own community. As pro-boycott and anti-Israel groups seek to intimidate supporters of Israel to remain silent – and drive a wedge between the State of Israel and the Jewish People – we must remember that pride and courage are the only productive response.

So, just as we instill the value of education and Tikkun Olam (repairing the world), let’s also remember to take action to inspire courage and pride in our heritage, in our history, in our culture, in our land, and in our people.

We must communicate to the next generation that tremendous pride and willingness to stand up, speak out, and when necessary, fight back to protect ourselves when our faith, our values, and our homeland are under attack.

Nothing less than the future of the Jewish People is at stake.

The author is an Israeli-American philanthropist, national chairman of the Israeli- American Council, real estate entrepreneur and president of the Adam and Gila Milstein Family Foundation.

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How to Make Jewish Philanthropy Go Further

Jewish leaders and philanthropists are currently engaged in an intense and crucial debate. There is growing concern that Jews, particularly the next generation, are disconnecting from their Jewish heritage and from the state of Israel.

The now infamous Pew Study, titled “A Portrait of Jewish Americans,” found that approximately two-thirds of American Jewish millennials do not feel a strong connection to Israel. In another recent study, published by Brandeis University, fewer than half of Jewish college students could correctly answer even the most basic questions about Israel.

In the face of these trends, how can we invest our philanthropic dollars more effectively to strengthen the US-Israel alliance, and ensure that future Jewish generations maintain their special affinity with Israel?

To respond to this challenge, there are two important principles that we must embrace.

First, we must better understand our target audience.

Millions of philanthropic dollars are currently invested under the assumption that today’s Jewish community is the same one that existed 40 years ago.

Changing this mindset begins with recognizing that there is not a single, homogeneous American Jewish community — but rather a cluster of communities that have changed rapidly over the past 40 years because of three big trends: assimilation, intermarriage and immigration.

Furthermore, we have seen significant waves of Jewish immigration from Israel, Iran and Russia. These people are not properly represented in recent studies of the Jewish community.

Interestingly, the declining number of people who identify as Jewish by religion is correlated with the declining affinity to Israel. Among those who say that they are Jewish by culture, 55 percent say they aren’t very attached to Israel (and only 12% say that they are very attached to Israel). For those who have completely left the faith, these numbers are much lower.

By contrast, among those who say they are Jewish by religion, 86% feel somewhat or very attached to Israel.

So, what should we do with this information? How can we use these insights about our changing Jewish community to make more strategic decisions about where to invest our limited resources?

This question brings me to my second principle: We need to look for low-hanging fruit, and invest in programs most likely to reach those who will be receptive to our message.

Here are some criteria that we should consider as we allocate resources:

  • Age: We’ll have the most success influencing the minds’ of younger audiences. Moreover, by increasing the Jewish knowledge and connection to Israel among the younger generation, we can reach not only these individuals, but also their children and grandchildren.
  • Affiliation: The data shows that those who define themselves as Jewish by religion are more likely to have a strong connection to Israel. But the Orthodox community already has many structures in place to engage its members on Israel. We need to focus on innovative programs to connect non-Orthodox Jews with Israel.
  • Support for Israel as the state of the Jewish people: We should seek to identify those people who support Israel, but who are not religiously engaged. It is important to attract Jews who have a marginal connection to Israel, but it is even more important to reach those with a deep passion for Israel, and help them become and remain involved with Judaism.
  • American Jewish immigrant communities: We should reach out to Jewish immigrants, specifically Russians, Iranians and Israeli-Americans. These groups are already committed Zionists, but they are new to the American diaspora, and as a result, don’t always have the tools to pass on their Jewish and pro-Israel values to their children. Each dollar invested in them can go a long way.

To see how this might work in practice, let’s examine the work of the Israeli-American Council (IAC), which has shown how investing funds in Israeli-Americans can unleash an extraordinary untapped resource to strengthen the US-Israel relationship.

By systematically identifying and investing in target groups that are uniquely suited to advance our philanthropic priorities, we can make progress on a wide range of issues, such as Israel advocacy, global diplomacy and Jewish education.

Our Jewish community faces rapid changes, enormous challenges and exciting opportunities. To overcome the obstacles in our path and realize our full potential as a people, we need to invest smarter.

The return on our investment will be nothing less than a vibrant Jewish future.

The author is an Israeli-American philanthropist, national chairman of the Israeli-American Council, real estate entrepreneur and president of the Adam and Gila Milstein Family Foundation. A version of this article was originally published by The Jerusalem Post. 

 
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The New Israeli-Americans

THE DAYS OF SHAME ABOUT LIVING IN AMERICA ARE OVER. BUT CAN THIS DIVERSE GROUP OF IMMIGRANTS HOLD ONTO THEIR CULTURE? AND IS THERE A CHANCE THAT THEY CAN BECOME A UNIFIED POLITICAL VOICE?

By Ellen Wexler

 

When she moved to New York in 2003, Shelly Oria did her best to imitate Americans. She learned to hold doors, to be less aggressive in conversation, to smile at people she passed on the street. The rhythms of American life were new and lovely, but they did not come naturally. Then there were the day-to-day challenges: opening a bank account, getting a cellphone plan, signing a lease, learning that “credit history” really means “American credit history.” When you’re new in America, she says, everything goes wrong, and everything gets stuck.

But her stint in the United States was only temporary, she told herself. She would get her MFA, become a writer and then return to Israel, where her family had moved when she was a few weeks old, and where she had grown up and served in the military. If she were really an Israeli, she would go home. After earning her degree, Oria did just that, only to discover that Israel no longer felt like home. She had thought she was more Israeli than American, but maybe she had it backwards. She landed back in New York in 2009, this time for good.

These days, Oria is drawn to the idea of living in the gray. “It’s a Western culture disease, that sort of black-and-white, either-or way of thinking,” she says. “On some level I’ve always been both, and I think will forever be both.” Her first book, New York 1, Tel Aviv 0, is full of Israeli characters living in America, exploring the either-or and neither and both. “There are two Mes,” Pie, one of her characters, explains. “Me No. 1 is the Israeli who was taught that being tough and being strong are the same thing,” while “Me No. 2 is a woman who successfully impersonates an American.”

In recent years, Oria, now 38, has found a new term to describe herself: She is not an American or an Israeli, but an Israeli American. She’s not sure whether it’s an official term, but it’s a word she’s glad she has. When she fills out paperwork, she checks “other” and writes it in.

It’s not a new designation: As early as the 1960s, The New York Times was using it as an adjective, as in an “Israeli-American construction engineer” or a gallery of “Israeli-American artists.” But in the past few years, its usage has exploded. It’s a progression that seems natural to Ira Sheskin, an expert on Jewish demography at the University of Miami and director of the Jewish Demography Project, which published an extensive study on Israeli Americans in 2010. “We have Serbian Americans, black Americans, Hispanic Americans, etc.,” he says. “So, now we have Israeli Americans.”

 
 

In the early years of statehood, many Jews flocked to Israel and few left. Those who did leave were generally not Israeli-born, says Lilach Lev Ari, director of research and evaluation theory at Oranim College in northern Israel who studies Israeli immigration patterns. They had few ties to the new state, and people understood when they left in search of better lives. But in the 1970s, when the Israeli-born started departing in large numbers, they were almost universally condemned. The reality of Israeli emigration—that after such a long struggle, Israeli citizens would actually leave—was jarring. “They betrayed all the values they were raised upon,” says Lev Ari. In 1976, Yitzhak Rabin went on national television and called these immigrants “nefolet shel nemushot”—which translates roughly to “leftover weaklings.”

The stigma stuck. It even had its own name: yerida, or “descent,” as opposed to aliyah, or “ascent,” the term reserved for those who move to Israel. Israeli expats felt this shame and often kept their status vague: In a survey from the early 1980s, half of Israelis planning to move to America described their decision as “temporary” or “commuting,” rather than “emigration.” But as years passed and many of them stayed, the stigma began to weaken. In a 1991 interview, Rabin retracted his “leftover weaklings” comment. “What I said then doesn’t apply today,” he said, adding that “there is no point in talking about ostracism.”

Why the change? “The idea was people were leaving anyway, so why act in a hostile manner toward them to discourage them from returning?” says Steve Gold, a sociologist at Michigan State University and an expert on the Israeli diaspora. In the 1990s, the Israeli government developed benefits and services for those who chose to return, and it encouraged those who didn’t to continue to be involved in Israeli life.

Fiction writer Shelly Oria says the term “Israeli American” describes her best.

Still, old resentments linger. In 2011, Israel’s Ministry of Immigrant Absorption created a now-infamous ad campaign, hoping to guilt Israelis abroad into coming home. In one of the ads, a little boy, done with coloring, turns to his father. But Dad is asleep in an easy chair, an Economist draped over his chest. “Daddy?” the boy calls, to no avail. A pause. He tries again, this time in a whisper: “Abba?” Dad’s eyes open at once. The artwork is admired; hair is affectionately ruffled. The scene fades, and a narrator says in Hebrew: “They will always remain Israelis. Their children won’t. Help them return to the land.”

When the ads aired, they were met with immediate backlash. “The idea, communicated in these ads, that America is no place for a proper Jew, and that a Jew who is concerned about the Jewish future should live in Israel, is archaic,” journalist Jeffrey Goldberg wrote at the time. The ministry pulled the campaign—and even offered an apology.

The flow of Israelis to the United States has continued. Today, the majority are highly skilled: 43 percent have at least a bachelor’s degree. They come to move up the socioeconomic ladder, and they generally succeed. Of those between 24 and 64, half are employed as managers or professionals. Compared to immigrants from economically similar countries, Israeli immigrants thrive in America.

Still, immigration is isolating. Israelis generally cluster together in areas such as New York, Los Angeles and Silicon Valley, where they organize their own community centers, Hebrew schools and cultural activities. They often feel out of place in American Jewish life, where Jewish identity is usually built around a religion, not a state. In Israel, Judaism and Jewish culture are the backdrop, and it’s not necessary to actively maintain a Jewish identity. “To work with Israelis, you kind of have to be an Israeli,” says Brocha Yemini, who assists Israeli emigrants at the Chabad Israel Center in Los Angeles. She sees many young, ambitious Israelis who come to America on their own, and she knows the experience can be lonely. For the first few weeks, they get by on adrenaline, and then suddenly, it hits them. When they reach out, they want a support system and a home away from home.

For many years, Israelis in the U.S. showed little interest in joining American Jewish organizations. But with time, some of these groups have developed a deeper understanding of Israeli Americans. In 2009, for example, the Oshman Family Jewish Community Center in Palo Alto opened a new division called Israeli Cultural Connection, which offers Israeli-style holiday celebrations, career workshops and after-school Hebrew programs. “What we do is first try and make a home away from home for them,” says director Ronit Jacobs. Once they’re drawn in by programs designed specifically for them, “we’re able to open up a gateway to the Jewish American community,” Jacobs says. Jay Sanderson, CEO and president of the Jewish Federation of Greater Los Angeles, has a similar strategy: “We meet you where you are; we don’t expect you to go where we are.”

For these groups, the goal is helping a fragmented population find its footing. But now, an ambitious national organization hopes to transform the immigrant community—which one of the organization’s cofounders has called “the greatest untapped resource for telling the story of the Jewish people and the State of Israel in the United States.”

Israeli-American Council cofounder and CEO Shoham Nicolet speaks at the group’s 2016 conference in Washington, DC.

 
 

In 2006, Ehud Danoch, then the Israeli consul general in Los Angeles, organized a rally to demonstrate support for Israel during its war with Lebanon. But even though Los Angeles has one of the largest Israeli populations in the country, very few Israelis showed up. Danoch was disappointed. “You would have thought 30,000 Israelis would have been on the streets,” he said at the time. “I thought to myself that there is no correlation between the number of Israelis that live in Los Angeles and the actions that are being taken by them.”

Hoping to brainstorm a way to bring Israelis together, Danoch assembled a group of Israeli business leaders, which included real estate investor Adam Milstein and tech entrepreneur Shoham Nicolet. In 2007, this group established the Israeli Leadership Club, with $30,000 in seed funding and big dreams for the future. In 2013, the group made the strategic decision to add “Israeli-American” to its name. “The minute that you call yourself American means you need to start building a community here, because you’re not going to go back tomorrow,” says Nicolet, the group’s CEO.

The name change worked, and today the Israeli-American Council is the largest Israeli-American group in the U.S. Ten years in, it has regional branches in cities across the country, including Washington, DC, Boston, New York and Los Angeles. Since 2014, it has hosted an annual conference in Washington, which in 2016 attracted more than 2,000 people and an array of political and cultural luminaries. Through cultural events, youth groups and language lessons, the group hopes to help Israeli Americans cultivate a distinctive sense of identity—and a voice in the global Jewish community. The IAC believes that Israeli Americans can strengthen the American Jewish community and Israel by serving as a bridge between the two. “We have a lot to give,” says Milstein, the group’s national chairman. “By organizing around our new Israeli-American identity, we believe that we can be a gamechanger here in America.”

Ilan Sinelnikov, the founder and president of Students Supporting Israel, says that pro-Israel advocacy is bipartisan.

Judea Pearl, who was born in Tel Aviv in 1936 and teaches computer science at UCLA, says that the IAC plays a critical role in the Jewish world. “IAC provides the institutional umbrella and the intellectual and cultural expression of the many contributions that Israeli Americans can make to Israel and to American Jews,” he says. “More importantly, it is an invaluable resource of a community of committed individuals who are well informed about the Jewish state and the Jewish people, and who care unabashedly about the future of both.”

One reason for the IAC’s phenomenal growth has been the largesse of its donors. Haim Saban, a major Democratic donor, helped support the group in the early years but pulled away from it in 2015 over political disagreements. These days, the IAC is largely funded by casino magnate Sheldon Adelson, who has so far donated as much as $50 million. One of the Republican party’s biggest donors, he is a divisive political player. In recent presidential elections, candidates have traveled to Las Vegas to compete in what’s known as the “Adelson primary,” and in the 2012 election, he spent nearly $100 million in support of Republican candidates. He spent less in 2016, but his newspaper, the Las Vegas Review-Journal, was one of the only American publications to endorse Donald Trump. He also owns and subsidizes the free Israeli newspaper Yisrael Hayom, which is considered to strongly favor Prime Minister Benjamin Netanyahu’s positions.

Adelson’s support has fed suspicions that the IAC has political motives. At first, Yehudah Mirsky, an associate professor of Near Eastern and Judaic studies at Brandeis University’s Schusterman Center for Israel Studies, was concerned. Although the group was ostensibly focused on Israeli culture, he says, the political dimension was hard to miss. “One got the sense that this is an organization by and for people who support the Likud and Benjamin Netanyahu.” But over the past year or so, Mirsky, who lived in Israel for ten years and has attended IAC activities with his Israeli wife, says he no longer feels like he’s participating in something political. “It’s an anecdotal observation from someone who thinks about these things for a living,” he says.

When Ranit Mishori, a professor of family medicine at Georgetown University, first heard about the IAC, she was intrigued. She grew up in Israel and moved to the U.S. in her 20s. But after learning that the group was funded by Adelson, she decided it was not the place for her. “I am pretty certain that it has a political agenda to support the current Israeli government,” she says. “For many Jews, supporting Israel means supporting the current government, and I don’t subscribe to that.”

Officially, the IAC is bipartisan. It is a 501(c)(3) nonprofit, and it cannot make political endorsements. “I have no chance to succeed if it’s leaning to the right or left,” Nicolet says. “And my board feels the same. We need to be very inclusive.” Milstein says that the council is meant to complement AIPAC, not compete with it. The IAC’s partner advocacy group, called the Israeli-American Coalition for Action, however, plays by different rules. As a 501(c)(4), it is still bipartisan, but it is allowed to lobby more directly for pro-Israel policies.

The idea is that supporting Israel should be a bipartisan issue. “There is no left or right,” says Ilan Sinelnikov, president and founder of Students Supporting Israel, a pro-Israel campus group. “It’s about, do you think that Israel has the right to exist as a Jewish and democratic state?” Sinelnikov moved from Israel to America in 2008, and he believes that Israelis abroad have a responsibility to fight for their country. At the Israeli airport, he remembers signs on some Israeli planes that read: When you leave the country, you become Israel’s ambassador. Sinelnikov takes that message to heart. “We are the face of Israel here, and people see us that way,” he says. “The Israeli-American Council of course answers a lot of cultural needs, but at the same time, as Israelis, it is our responsibility that we defend our country.”

Nathan Guttman, an Israeli American who has reported for Haaretz and the Forward, has been observing the IAC since its inception. “You can see two forces of this organization,” he says. On one hand, it’s trying to be “a grassroots communal organization that’s basically out there to give Israeli Americans a cultural home within the Jewish community.” On the other hand, “there’s another force trying to harness them for political goals.” Without the political dimension, says Guttman, he’s not sure that donors would be as enthusiastic about supporting the group.

 
 

Central to any discussion of Israeli-American identity and power is a simple question: How many Israeli Americans are there?

“It depends,” says demographer Ira Sheskin, “on how you define Israelis.” Personal identity, he says, can be notoriously hard to define and makes a poor topic for objective analysis. For example, Sheskin once knew a woman who moved to Israel from Miami Beach. After raising three children, she moved back to the U.S. Six years later, she returned to Israel with her daughter and then came back to the U.S. to take care of her elderly parents. Is she an Israeli? It depends on whom you ask. As of 2008, Sheskin estimates there were 136,000 people living in the U.S. who were born in Israel. When you add in people born elsewhere, but who either speak Hebrew at home or claim Israeli ancestry, that number jumps to 329,000. Sheskin admits his numbers may be off by a few thousand. But even when “Israeli American” is defined liberally, it would be tough to convince him of a number higher than 450,000.

Other estimates, based on broader definitions, are higher. The IAC counts anyone who emigrated from Israel, American-born children with at least one Israeli parent and Americans born to American parents who visit Israel and feel as if it’s a part of their identity. Adelson himself suggested a wide range during an address at the 2016 IAC conference. “Nobody really knows how many [Israeli Americans] there are, but there are estimates of 600,000 to a million,” he said. “That is a very big number that has not been patched together to work for their true interest.”

Analysts know even less about Israeli Americans’ political leanings. They are rarely acknowledged as a discrete group in American political data sets, and even examining overlapping data yields little. In the 2016 presidential election, 71 percent of American Jewish voters cast ballots for Hillary Clinton and 24 percent for Donald Trump. American Jews living in Israel, however, preferred Trump (49 percent) to Clinton (44 percent), according to a poll from iVote Israel and Keevoon Global Research. But because most of these absentee American voters had lived in Israel for more than 15 years, they might have little in common with Israelis who left Israel decades ago.

What analysts do know is unreliable. When Uzi Rebhun, head of the Avraham Harman Institute of Contemporary Jewry at the Hebrew University of Jerusalem, analyzed data from the 2013 Pew Research Center study, “A Portrait of Jewish Americans,” he found that 29 percent of Israelis in America are Republicans, 39 percent are Democrats and 32 percent are Independents. At the same time, 31 percent are conservative, 37 percent are moderate and 31 percent are liberal. But these numbers are based on a sample of only 56 respondents, making them statistically inconclusive. Adelson has his own method of determining the political leanings of Israeli Americans, which he mentioned offhandedly at the 2016 IAC conference. He measures the applause he hears when speakers discuss liberal positions: “From what I hear in the crowd,” he said, “the applause represents about 25 percent of the people, or a third.”

IAC cofounder and national chairman Adam Milstein speaks with donor Sheldon Adelson at the 2016 conference.

There is a reason why the voting patterns of Israeli Americans are of interest. In the U.S., Israeli Americans have the potential to become an influential minority, but in Israel, should they vote in large numbers, they could sway election outcomes. Currently, most expats are not allowed to vote by absentee ballot in Israeli elections and must fly back to vote in person. Most don’t, but if they did, some believe they would vote for Netanyahu. Netanyahu likely thinks this too, since he has consistently pushed for absentee voting in Knesset elections. Legislation to change the absentee voting law appears every few years but has not passed. These initiatives have been controversial in Israel, where critics argue that they are an attempt to strengthen the Likud, says Lev Ari, the Oranim College sociologist. But the underlying assumption that Israeli expats support Netanyahu isn’t supported by evidence. “It’s just a rumor,” she says. “It’s based on nothing.”

In reality, Israeli Americans’ politics—and their connection to Israel—depend on many factors, including what their political views were in Israel, how old they were when they moved and how long they have lived in the U.S. Those who emigrate as children—Lev Ari calls it the one-and-a-half generation—have a particularly complex ethnic identity. Second-generation immigrants tend to have stronger ties to America, while their parents, who arrive as adults, are likely to feel a greater connection to their Israeli identity, even after many years in their new home.

 
 

Tamar Biala does not like the term “Israeli American.” She doesn’t see herself as someone with a split identity but as an old-fashioned Zionist, who thinks Israelis should stay in Israel to make it better. But then she wonders: “What right do I have to say this when I am here? I’m so confused.”

Biala is married to Brandeis professor Yehudah Mirsky, and the couple came to the U.S. four years ago for his job. When the IAC first asked her to teach a weekly Torah study class for Israeli Americans, she didn’t want any part of it. She didn’t want to participate in what she thought of as normalizing the yerida. In her mind, Israelis who left Israel were angry with their country and in search of easy lives, and she didn’t consider herself one of them. But when she got to know the members of her study group, she found that it wasn’t quite so simple. “They’re all brokenhearted for being in America,” she says, “and they all have complex stories.”

As time passes, her views evolve, and she now acknowledges that a dual identity is better, at least, than becoming wholly American. Nor does she judge Israeli Americans as harshly as she once did, though she makes it clear that they aren’t her people. “I can’t believe I’m here, and I hope it won’t be for long,” she says. “I want to raise my children to be as Israeli as possible.”

But as she spends more time in America, she’ll be statistically more likely to change her mind and adopt a hybrid identity. Of those who have been in the U.S. for less than five years, only 17 percent self-identify as Israeli Americans, according to the IAC. But after 20 years, that number jumps to 73 percent.

Even Israeli Americans who are here for life remain inextricably connected to their homeland, and many want to pass on their Israeliness to their children. Fiction writer Shelly Oria does not have children, but if she does one day, she would want them to visit Israel, to build a strong relationship with their Israeli relatives and to understand what living in Israel is all about.

Oria is less concerned with the larger mission of keeping Israeli identity alive for future generations. Her interest is more personal. “You want to be known by your kids,” she says, “and I don’t think anyone can know me without knowing Israel.”

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Investing Jewish Philanthropic Dollars, More Effectively and Wisely

The return on our investment will be nothing less than a vibrant Jewish future.

Jewish leaders and philanthropists are now engaged in an intense and crucial conversation. There is growing concern that Jews – particularly the next generation – are disconnecting from their Jewish heritage and from the State of Israel. The now infamous Pew Study “A Portrait of Jewish Americans” found that approximately two-thirds of American Jewish millennials report that they do not feel a strong connection to Israel. In a recent study published by Brandeis University, fewer than half of Jewish college students could correctly answer even the most basic questions about the Jewish state.

In the face of these trends, how can we invest our philanthropic dollars more effectively to strengthen the special US-Israel alliance, and ensure that future Jewish generations maintain their special affinity to Israel? In response to this question, there are two important principles that we must embrace.

First, we must better understand our target audience. Many millions of philanthropic dollars are now invested under the assumption that today’s Jewish community is the same as the one that existed 40 years ago, limiting the return on investment of many initiatives.

Changing this mindset begins with recognizing that there is not a single, homogeneous American Jewish community, but rather a cluster of communities, which has changed rapidly over the past 40 years because of three big trends: assimilation, intermarriage and immigration.

Over the past 40 years, we have seen significant waves of immigration from Israel, Iran and Russia. Their numbers are not properly represented in recent studies of the Jewish community. Taking their numbers into consideration, out of approximately 10 million people living in America born to Jewish parents and/or grandparents, only half see themselves as Jews by religion today. The remainder have either completely left the faith or view their Judaism as a cultural identity instead of a religious one.

Interestingly, the declining number of people who identify as Jewish by religion is correlated with declining affinity to Israel.

Among those who say that they are Jewish by culture, 55% say that they are not very attached to Israel, while only 12% say that they are very attached to Israel. For those who completely left the faith, these numbers are much lower. This is a stark contrast to those who say that they are Jewish by religion, among whom 86% say that they are somewhat or very attached to Israel.

In other words, as Jews disconnect from their Jewish heritage, their affinity to Israel often declines as well.

So, what should we do with this information? How can we use this insight about our changing Jewish community to make more strategic decisions about where we invest our limited resources? This brings me to my second principle: we need to look for low-hanging fruit, investing more resources in target populations for whom additional funding for programs and initiatives can have an outsized impact in strengthening the US-Israel relationship.

Here are some criteria that we should consider as we allocate resources.

• Age: Those below 40-50 years old are more likely to be developing their set of core values and beliefs. Moreover, by increasing the Jewish knowledge and connection to Israel among the young generation, we can not only impact these individuals, but also their children and grandchildren.

• Affiliation: The data shows that those who define themselves as Jewish by religion are more likely to have a strong connection to Israel. With so many focusing on the unaffiliated or “cultural Jews,” we can’t lose sight of this base. The Orthodox community already has many structures in place that are engaging a strong majority of their next generation. We need to focus on innovative programs to connect non-Orthodox Jews (including Conservative, Reform, Reconstructionist and secular Jews) to Israel.

• Support for Israel as the Nation-State of the Jewish People: We should seek to identify those who have proven their commitment to advancing the vision of Israel being the homeland of the Jewish people, but who may not have a clear and structured path for remaining religiously engaged. It is important to attract Jews who have a marginal connection to Israel, but it is even more important to provide a path for those with a deep passion for Israel to become and remain Jewishly involved.

• American Jewish immigrant communities: The criteria outlined in the three concepts above are particularly relevant to recent Jewish immigrants, Russians, Iranians and Israeli-Americans. These groups are already committed Zionists, but they are new to the American Diaspora and as a result don’t always have the tools to pass on their Jewish and pro-Israel values to their next generations. Each dollar invested in them can go a long way.

Take the work of the Israeli-American Council (IAC), which has shown in recent years how investing in Israeli-Americans can unleash an extraordinary untapped resource to strengthen the US-Israel relationship and strengthen Jewish heritage.

Many young Jewish Americans are attracted to the IAC activities to absorb Israeliness and pride in their Jewish roots.

By systematically identifying and investing in target groups that are uniquely suited to advance our philanthropic priorities, we can advance progress on a wide range of issues, whether it’s in Israel advocacy, global diplomacy, or Jewish education.

Our Jewish community faces rapid changes, enormous challenges and exciting opportunities. To overcome the obstacles in our path and realize our full potential as a people, we need to invest smarter.The return on our investment will be nothing less than a vibrant Jewish future.

The return on our investment will be nothing less than a vibrant Jewish future.

The author is an Israeli-American philanthropist, national chairman of the Israeli- American Council, real estate entrepreneur and president of the Adam and Gila Milstein Family Foundation.