Entries by Elena Yacov

Universal Jewish Wisdom: Building Partnerships – a personal story

Pirkei Avot teaches us to “קנה לך חבר” — “acquire a friend.” This Talmud verse is counter-intuitive. Friendship is a unique kind of relationship that money could never buy. When you look deeper, you come to appreciate that the true meaning of “acquire a friend” is the importance of investing in friendships—and partnerships. These are essential to the success of individuals, families, communities, and organizations.

Israel Air Force F-15 Eagles over Auschwitz

Never again. That was the sacred vow made by the Jewish people over the past 70 years in the wake of the Holocaust.

Following the murder of six million of our brethren by the Nazis, the Jewish people have come to recognize that we have only ourselves to rely on for our defense.

When the going gets tough, no one else will come to fight for us.

And in today’s tumultuous world, the sole guarantor of Jewish safety is a strong Israeli military. Jews facing mortal danger in any corner of the globe can count on Israel to protect them.